Services

Every engagement is the intersection of an industry, the business functions to address, and the strategy that fits your situation.

Service framework

Industry × Function × Strategy

Comprehensive coverage, disciplined execution — we see it through.

Industry

Food & BeverageFood RetailFood Production

Strategy

Start-UpGrowthStrategic DevelopmentTurnaroundModernizationFaceliftingMergers, Acquisitions & Exit

Function

Core operations

Operations ManagementProduction & ManufacturingSupply Chain & LogisticsProcurementQuality & Food SafetyResearch & Development

Commercial

SalesMarketing & CommunicationsBrand ManagementCustomer ExperienceFranchising & LicensingReal Estate & Expansion

People & organisation

Human ResourcesLearning & Development

Finance & legal

Finance & AccountingInvestor Relations & CapitalLegal & Compliance

Enablers

Strategy & Business DevelopmentInvestment & ValuationInformation TechnologyPerformance & Reporting

Engagements range from focused four-week diagnostic reviews to twelve-to-twenty-four month transformation partnerships.

Business Incubator

From the first idea to franchising and capital

A full-scale range of services for start-ups and individual entrepreneurs, through six structured stages.

1

Planning

Define the concept, validate the market, and build a detailed, executable business plan.

2

Developing

Brand identity, menu or product, location, suppliers, technology and operating systems.

3

Organizing

Legal structure, governance, HR, financial controls and procedures ready for scale.

4

Launching

Site opening, staff training, marketing activation and operational readiness on the ground.

5

Franchising

Franchise documentation, manuals, training and support structures for controlled expansion.

6

Capital Financing

Investor-ready cases and valuation, connected to private equity, family offices, angels and lenders.

Franchising & Regional Licensing

Scale a proven concept, and take it across borders

Preparing brands for franchising

Feasibility and unit economics, operations manuals and brand standards, fee and royalty models, franchisee selection and training, and the legal framework.

Cross-border & regional licensing

Market-entry strategy, vetting of master franchise partners across the GCC, Levant and North Africa, agreement negotiation, and multi-territory governance.

Mergers, Acquisitions & Exit Advisory

Prepare for a successful sale, and manage it from valuation to close

Nuathir prepares business owners for a successful sale and manages the process from valuation through to close, drawing on Ibrahim Roshdy Elgendy's personal record of seven successful exits and sell-outs.

A well-run exit is built long before a buyer appears. Having personally led seven exit and sell-out transactions, Nuathir brings an operator's eye to both sides of a transaction: what makes a business genuinely sellable, and what a buyer will actually pay for.

Exit readiness & valuation

We assess commercial and operational readiness for sale, clean up financial and reporting structures, and build the valuation model and business case that will stand up to buyer scrutiny.

Buyer & investor sourcing

We identify and approach credible strategic and financial buyers, position the business to the right audience, and lead negotiation of terms on the seller's behalf.

Due diligence & transaction support

We manage the due diligence process end to end, coordinating with legal and financial advisors, and stay engaged through to closing to keep the transaction on track.

Function Management

The discipline of a full department, without the overhead

Nuathir manages client business functions remotely — Finance, HR, Marketing, Supply Chain, and more — run by our specialists online, for a predictable monthly fee. Clients get the discipline of an experienced department head without the overhead of hiring one, wherever they are across Egypt or the region.

Not every business needs a full department, but every business needs the discipline of one. Function Management places Nuathir's own specialists directly onto a client's Finance, HR, Marketing, Supply Chain or Technology function, managed entirely online at whatever level of involvement the business needs. It is a subscription-based alternative to building an in-house department, delivered remotely across Egypt and the region.

Engagement models

Advisory Oversight

Periodic remote review and guidance while the client's own team executes day to day.

Embedded Leadership

A Nuathir specialist manages the function remotely on a fixed weekly cadence, acting as a part-time function head.

Fully Managed

Nuathir owns and runs the function end to end, remotely, with its own specialists.

Each model is available on a monthly retainer, scaled to the function and the level of involvement required.

Functions covered

Human ResourcesMarketing & BrandingSupply Chain & ProcurementTechnology & SystemsReal Estate & ExpansionFinance & AccountingQuality ControlBusiness DevelopmentTraining & DevelopmentBusiness AuditingLegal Affairs

All delivered remotely, wherever the client is based.

Nuathir Academy

Practical training for F&B and retail professionals

Structured operations and leadership programs, built on 37 years of lived executive experience — in-house for client teams, or open-enrolment for individuals.

Explore Nuathir Academy
Recruitment services

Every kind of hire, one accountable partner

Tell us who you need. We search, screen and shortlist people for Food & Beverage, Food Retail and Food Production businesses.

Hire talent

Ready to find your missed piece?

Enquiries are welcome from owners, boards, investors and franchise principals.

Contact us