About Nuathir

Strategy, execution and capability development for food and retail.

Our story

Nuathir was established on a singular conviction: that transformational business outcomes require more than counsel from a distance. They demand a partner who is present, accountable, and fully invested in the outcome.

Whether a client is building from inception, scaling, repositioning a brand, preparing for a profitable exit, or developing their team, Nuathir provides the leadership capacity, institutional knowledge and structured training to make it happen.

The challenges we address

Businesses that have lost direction · Start-ups needing structure · Brands scaling without losing quality · Underperforming assets · Investors preparing for a transaction · Franchise operators needing multi-site governance.

The Founder
Ibrahim Roshdy Elgendy

Ibrahim Roshdy Elgendy

Founder & Managing Director

Among Egypt's most accomplished food and retail executives, Ibrahim has built businesses from inception, scaled them to national prominence, and guided them through complex transformations across more than three decades of continuous executive service.

His career spans Americana Egypt (KFC), Delicious Inc. (Cilantro, TBS, Ben's Cookies), Rasport (Brioche Dorée), Baladi Kitchen, Tawfeer (Kazyon), Investment Gate (Caribou), Business United Group (KickIn) and Brunch & Cake / Olas Coffee.

"The difference between a good plan and a great business is what happens in the space between strategy and implementation. That is precisely where we operate."

Education: MBA Global Management & HR (ESLSCA Business School) · Executive Management Diploma (The American University in Cairo) · BSc Business Administration (Cairo University)

Our team

Operators, specialists and trainers

A core team supported by a network of partners across finance, valuation, HR, food safety, marketing and legal.

Dr. Hisham Saad

HR & People Strategy

DBA in HR Management with 20+ years leading HR for major multi-brand F&B and retail franchises across Egypt, the GCC and North Africa.

Dr. Amr Moustafa

Training & Operations

20+ years in international restaurant brand management; DBA, MBA, and an instructor and keynote speaker.

Eman Farouk

Supply Chain Leader

18+ years building resilient F&B supply chains; CSCP-certified, formerly Supply Chain Director at Tayf Group and Head of Supply Chain at Patchi.

Mina Samy

Technology & Systems

15+ years of IT infrastructure across leading F&B brands, building IT departments, POS and ERP systems from the ground up.

Wagdy El Batran

Real Estate & Expansion

25 years in sports management and 15 in real estate, driving site selection and expansion strategy.

Islam Rahyim

OOH Media, Events & Experiential Marketing

15+ years in advertising and brand growth across OOH media, events and brand strategy.

Ahmed Elmokresh

Business Growth & Market Expansion

12+ years leading commercial transformation and market expansion across Egypt and the GCC in e-commerce, retail and digital marketing.

Mohamed Ahmed

Financial Controller

Finance Manager and Assistant CFO with 15+ years in accounting and financial operations across hospitality and restaurants, including Carlo's, Brunch & Cake and Bocca.

Mohamed Hammad

Mohamed Hammad

Cost Control Director

Food & Beverage cost management professional with 17 years of experience across hotels, restaurants and food manufacturing. Specialist in budget control, profitability optimization and operational efficiency.