Your Missed Piece

Advisory, Business Development and Academy

A premier consultancy transforming Food & Beverage, Food Retail and Food Production businesses across Egypt and the wider region.

Work with us Our services
37+Years of executive leadership
250+Outlets opened across brands
18+Years as CEO / COO / MD
7+Successful exits & sell-outs
About Nuathir

A partner who is present, accountable and invested

Transformational outcomes need more than counsel from a distance. Nuathir stands alongside the client at every stage, and develops people as well as businesses through Nuathir Academy.

Proximity

We work inside the business, not from the outside looking in. Our consultants are operators first.

Precision

Every recommendation is specific, actionable, and tied to measurable outcomes — not generic frameworks.

Permanence

We do not exit until the change is embedded, the team is capable, and the results are sustained.

Where we work

Three industries, one standard of execution

Expert advisory across 20+ business disciplines, from concept to scale to exit.

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Food & Beverage

Restaurants, cafés and casual dining concepts.

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Food Retail

Supermarkets, convenience and multi-site retail networks.

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Food Production

Manufacturing, quality and supply chain operations.

What we do

F&B consultancy services in Egypt and the region

Restaurants, cafés, supermarkets and food factories come to Nuathir at every stage, from a first idea to a profitable exit. Seven services, one accountable partner.

Track record

Experience earned on the operating floor

Nuathir's founder, Ibrahim Roshdy Elgendy, has spent 37 years running food and retail businesses in Egypt and the region. A few results from that record:

82 to 206 stores in 18 months

124 new outlets opened for a national hard-discount supermarket chain while the whole operation was restructured. Average daily sales per store grew from EGP 3,700 to EGP 14,700.

Shrinkage cut from 6% to 2%

In the same expansion, product shrinkage fell by two-thirds, because the basics on the floor were fixed first.

A café brand taken international

A central role in taking a leading Egyptian café brand international: 76 outlets in Egypt and 7 abroad, in Saudi Arabia, Jordan and London.

Zero to exit in three years

A convenience store concept built from scratch, opened in seven locations, then sold at a 30% premium.

Modernized, then sold at a 70% premium

A full program of modernization, restructuring and brand facelifting, ending in one of the strongest exits in the portfolio.

An international franchise launched from zero

An international bakery-café franchise brought to Egypt with no existing infrastructure, and grown to 11 outlets.

Who we work with

Owners, founders, investors and franchise operators

First-time entrepreneurs

A strong concept and the ambition to build, with experienced hands to guide it from idea to operating business.

Start-up founders

A validated concept that now needs structure, operations and finance to scale.

Established businesses

Companies that need modernization, a brand facelift or a new direction to unlock their next phase of growth.

Investors entering food and retail

Capital holders who need a trusted operator to build and run the business on their behalf.

How we engage

Diagnose. Design. Deliver.

No standard templates. Each engagement begins with genuine inquiry and ends only when results are confirmed and sustained.

01

Diagnose

An intensive review of financial performance, operations, team capability, market positioning and strategic clarity — from the boardroom to the shop floor.

02

Design

A prioritized, time-bound action plan with milestones, accountability and measurable KPIs, stress-tested for practical feasibility.

03

Deliver

We stay engaged through implementation, working alongside your team until results are locked in.

Nuathir Academy

Practical training for F&B and retail professionals

Structured operations and leadership programs, built on 37 years of lived executive experience.

Explore the Academy Enquire about training
01

Operations Diploma

6 months, 96 hours, 6 core business subjects.

02

Every operations level, together

From Supervisor to Operations Manager, one unified track.

03

Certified graduation package

Transcript, competency report and a QR-verified credential.

04

More programs in development

Diplomas and sessions across every industry we serve.

Insights

Your Missed Piece: notes from the operating floor

Practical articles for owners and operators of restaurants, cafés, supermarkets and food factories.

Ready to find your missed piece?

Enquiries are welcome from owners, boards, investors and franchise principals.

Contact us Hire talent